The DM Playbook - Mini-Course

WHAT IS THE PROGRAM:

The DM Playbook is a mini-course that teaches you exactly how to turn everyday Instagram and Facebook conversations into paying clients… without sounding awkward, pushy, or sales-y.

Inside, you’ll learn how to start conversations, keep them going, and confidently guide people into working with you using simple, proven messaging.

This isn’t about cold messaging strangers or sending long copy-and-paste paragraphs that get ignored.

This is about having real conversations with people who already know you - and turning those conversations into consistent clients.

Because at the end of the day… The more conversations you’re having, the more clients you’re signing.

WHO IS IT FOR:

This is for the coach, sleep consultant, or service provider who:

• Knows they should be using the DMs to get clients… but isn’t doing it consistently
• Doesn’t know what to say when someone follows, watches their stories, or engages
• Feels awkward, salesy, or uncomfortable starting conversations
• Is posting content but not seeing it turn into actual sales
• Wants more clients without relying on posting every single day

It’s also for you if you’re not a beginner anymore… but still feel like you’re missing the conversion piece in your business.

WHAT YOU’LL LEARN:

• How to start natural, non-awkward conversations with your followers (without overthinking every message)
• A simple DM conversation flow that leads people from “just following you” → to booking calls → to becoming clients
• Exactly what to say at every stage of the conversation (intro, qualifying, inviting, and closing)
• How to follow up without feeling annoying or desperate - even if someone ghosts you
• What to say when someone says “I can’t afford it”, "I have to talk w/y my husband" or just wants free advice

HOW THIS WILL CHANGE YOUR BUSINESS:

• You’ll stop waiting for clients to come to you - and start creating them daily
• You’ll feel confident starting conversations instead of avoiding your DMs
• You’ll turn your existing audience into actual paying clients (not just views and likes)
• You’ll have a repeatable system for booking sales calls consistently
• You’ll finally feel like you know how to sell - not just post content

IMAGINE IF…

• You opened your DMs and knew exactly what to say to start a conversation
• You had people replying, engaging, and actually opening up to you about their struggles
• Your conversations naturally led to “how can I work with you?” instead of you forcing the sale
• You were booking calls consistently every single week — without relying on luck
• You felt confident, calm, and in control of your sales process

WHAT'S INCLUDED:

• 3 audio trainings
• DM scripts that you can start using today